For about three years now, our online presence has been lagging behind our film projects. Each new project has amplified the need for updated website content, but it wasn’t until we made Peter Bear’s Den that we really had to carve out time for a new design that would allow us to cleanly showcase its many episodes. We have been tinkering away for the last few months to maximize this update to include profiles for our many consistent collaborators and tie into different social media platforms for a more engaging experience. Take a look around and let us know what you think!
We used our previous logo for about seven years, and this new one will likely stay with us for many more than that!
Cool Logo, Guys. But I Don’t Remember Your Old One…?
If memory serves me correctly, we didn’t officially adopt the name “Well Dang! Productions” until after we completed Tapeworm (fetish). It may have even been decided officially during the creation of the credits sequence for The Human Elbow. But its origins are definite: a vague semi-impression of a redneck form of Chad Walker that then was subsumed into the script of Tapeworm (fetish) for “Waiter #2” and performed by Chad himself. The name seemed obvious to us because everyone yelled “well, dang!” back at us after seeing the film.
When it came time to brand ourselves with a website and prepare the DVDs for The Human Elbow, Chad decided to take a stab at making a logo. In 2004, we introduced it to the world:
I would argue that no logo created with 26 different typefaces could ever be elegant enough to last.
And it didn’t. In 2007, my brother-in-law, James Lentz, took designed a new logo for us that was a significant improvement. He utilized iconic imagery from our first three films to create a nice, professional brand for us:
This logo debuted with Kirk Mannican’s Liberty Mug and was used for every one of our projects through Peter Bear’s Den’s last episode. But as we continued to push further and further away from our first three big projects, we felt it was time for something new.
We created this video a couple years ago as a retrospective demo reel of sorts, but its main draw was that it explicated the origins of this logo: